Smurfit Kappa Group wants to be recognised as the most successful paper-based packaging company in the world, with operations in each country holding a leading position in the market.
In the UK, Smurfit Kappa has the opportunity to lead the way across a wide range of packaging disciplines. Our speciality businesses and sheetfeeding operations set us apart from other packaging companies, as does our print and development capability. We don’t, however, expect this to guarantee us a market leading position. To achieve this, we need to create value for our customers in many ways, not just by providing innovative packaging solutions.
Our approach is strongly customer focussed and based on a true understanding of the customers’ requirements and markets in which they operate. We are widely recognised as the leading authority on packaging design and retail applications, and this expertise is backed up by our unique development tools for supply chain management, functional design and value improvement projects.