Smurfit Kappa launches XXXL Packaging

17|02|2010 Company one of UK’s only manufacturers of 22.5m² corrugated cases

Europe’s leading paper-based packaging manufacturer Smurfit Kappa has launched new XXXL Packaging. It positions the company as one of the few corrugated case manufacturers in the UK capable of manufacturing a box up to 22.5m² in size, large enough to house a small car. It is also available in Heavy Duty board grades.

 

The new packaging size responds to an increasing market demand for large format XXXL packaging by the UK food and retail industries. Its format will provide hygiene, supply chain, branding and environmental benefits.

 

XXXL packaging will enable food manufacturers to create larger pack sizes for easier and cheaper transit and storage of products. It will also provide retailers with branded bulk boxes for end of aisle and store entrance promotions which encourage impulse and bulk purchases with easy replenishment.

 

A large format taping option will offer better pack hygiene than stitched closing. Taping will also improve packaging supply chain performance offering a stronger join than the traditional glue.

 

With the introduction of international trade timber restrictions[1], Smurfit Kappa’s XXXL corrugated packaging will offer a sustainable, recycled and fully recyclable alternative. In addition, it will cut packaging unit costs and reduce packaging weight, leading to reduced transportation costs.

 

Smurfit Kappa can manufacture XXXL packaging in lighter weight or heavy duty options. Single wall board can be used to create packaging suitable for light weight products ranging from soft furnishings to light engineering. Whilst heavy duty double wall board can be used for weightier automotive, chemical, export and bulk food products.


[1] ISPM-15 Timber Replacement Regulation