The demand for decorative print is predicted to grow by 25% to 2007 (source PRISM), due mainly to the increased importance of high quality POS material in a bid to catch the eye of the consumer. In recognition of this, Smurfit Kappa has introduced Printvision®, to deliver print solutions across a range of print processes and substrates.

Harness the potential of print to achieve marketing objectives

• Stand out from the competition, creating a difference through shape, format, graphics and print quality
• Facilitate product location through improved brand communication
• Maintain brand integrity throughout the supply chain
• Reproduce colours consistently across all print processes
• Attract attention from a distance to engage consumers before they are distracted
• Improve speed to market and reduce development costs

Smurfit Kappa offers consistently high quality print across all print processes:

• Flexographic, up to six colours at high quality, both postprint and preprint.
• Direct litho and litho laminating for the highest quality reproduction
• Screen printing and digital printing for lower volumes

In the battle of the aisles, you need a powerful ally