Retail Ready Programmes
Smurfit Kappa is in a unique position to provide advice on designing effective retail ready packaging as it works closely with Tesco, Sainsbury’s and Asda-Wal-Mart in aiding the development of their RRP guidelines and it has contributed to the standards set out by the ECR. This expertise and insight has been used as the basis of the three RRP programmes designed by Smurfit Kappa UK to help brand owners achieve the benefits from RRP solutions:
Eye Opener
- An introduction to retail ready packaging
- Duration 2 hours (max)
- Will benefit purchasing, marketing and retail managers
Shelf Assured
- Converting shelf-ready into retail ready packaging
- Duration 3-4 hours (max)
- Will benefit marketing, sales, operations, purchasing and supply chain managers
Retail Ready in One Day
- A fast-track development process using the facilities and resources of Smurfit Kappa
- Duration 6-8 hours (max)
- Will benefit marketing, sales, operations, purchasing, supply chain managers and technologists.
For more information on our retail ready programmes please contact Julie Glynn on 0870 850 3877 or use our on-line enquiry form.