Demand for retail ready packaging within very tight deadlines is putting manufacturers and brand owners under pressure. Smurfit Kappa has a proven service – retail ready in just one day – which is designed specifically to help customers who find themselves under seemingly impossible time constraints.
Customers spend just one day at one of Smurfit Kappa’s dedicated facilities, with access to structural design, technical and graphic design expertise, and leave with a retail ready solution that achieves all their objectives
The day itself will include sessions on structural design – with particular focus on pack functionality, such as the number of actions required to convert from transit to display – as well as on performance, supply chain requirements and brand enhancement. Smurfit Kappa’s proven development process is facilitated by the unique suite of innovation tools at the company’s disposal. InnoBook, for example, is a database of packaging designs from more than 200 Smurfit Kappa designers worldwide, giving customers access to the best structural design options available in today’s market.
Customers will be asked to provide some key information in advance of the day, as well as product samples, to enable Smurfit Kappa personnel to be well prepared. Not only will the day result in a solution that satisfies performance and structural objectives, customers will also be able to walk away with a fully printed sample of the final solution, thanks to Smurfit’s Kappa Printvision® initiative.
Customers who are interested in booking a retail ready day with Smurfit Kappa should contact Julie Glynn on 01388 830508 or use our on-line enquiry form.