Smurfit Kappa are widely regarded as the authority on shelf ready packaging which has been made possible by our unique approach – that of living in the customer’s world.

As a result of this approach, Smurfit Kappa were chosen by both ASDA and Sainsburys’ to help them understand SRP requirements both in store and throughout the supply chain, then providing technical advise to translate those needs into practical guidelines for brand owners and our customers.

Smurfit Kappa also have a dedicated resource that is actively working alongside the Tesco Retail Ready Team to ensure we understand their requirements and provide our customers with the best solution to meet their requirements.

In addition to the major multiples, Smurfit Kappa have also supported packaging guidelines in the DIY and discounters retail environment.