Europe’s leading paper-based packaging manufacturer Smurfit Kappa has developed a new array of finishes and shapes for their ‘Composite Tube’ range of luxury packaging. They will create strong impact at point of purchase and add value to gift, promotional and premium product brands within a diverse range of consumer markets.

A vast array of new paper types, textures and embellishment techniques have been developed for use on the body of the cardboard tube. The range of contemporary finishes include Metallic, Snakeskin, Mock Velvet, Mirror Effect, Wood Effect, Linen Effect and Denim Effect. These exciting finishes are in addition to the impressive standard printed offering of up to six colours. These eye-catching textures will generate impact at point-of-purchase to maximise consumer appeal in an increasingly competitive retail environment.

The ‘Composite Tube’ is a sophisticated cardboard canister which can also be manufactured in a variety of styles including round, shaped, spiral or convolute. A wide range of diameters and heights can be made to meet customers’ bespoke requirements. It can be designed to hold any size or weight of product with a choice of lids and bases available in tin or plastic.

The strong and durable design of the ‘Composite Tube’ will protect products and provide safe transit across the supply chain. 100% recyclable and biodegradable, the composite tube container offers clear environmental benefits over other forms of packaging. The paper based body is manufactured from recycled fibres, with the inner liner and outer label containing a mix of recycled and virgin fibres. Its tinplate lid and base is sourced from within Europe and contains at least 54% recycled steel. Alternatively, these beautifully attractive packs can be reused after use as a storage containers within the home.

Keith Nichols, General Manager at Smurfit Kappa Composites said: “We created the ‘Composite Tube’ as a elegant container for quality gift, promotional and premium products.  This innovative packaging style can be used for a variety of product types in a range of consumer markets. The array of textures and embellishments we have just developed to ‘finish’ the tube can be used to reflect brand quality and heritage – as well as ensure shelf presence and stand-out to gain consumers’ attention and drive sales.”

For more information on ‘Composite Tube’ packaging contact Smurfit Kappa Composites on

01946 61671 or email enquiries@smurfitkappa.co.uk or visit www.smurfitkappa.co.uk